Overview

A multi-video content project created for ViBe Creative District to capture the 10-year milestone of the ViBe Mural Festival and showcase its impact on the community.

Built to combine artist stories, large-scale mural creation, and community engagement into a cohesive body of content that reflects the culture and identity of the district.

The Goal

• Document the transformation from blank walls to completed murals

• Highlight the role of artists and community in shaping the festival

• Celebrate the 10-year milestone and its long-term impact

• Provide evergreen content for ongoing use by artists, sponsors, and the district

The Approach

The project follows the full lifecycle of the festival, from early mural preparation through completion and community events.

Artist interviews help anchor each story, supported by:

• Progression of murals from blank walls to finished installations

• Behind-the-scenes moments of artists at work

• Community interaction and public engagement

• Key festival events including the kickoff, tours, and collaborative mural experiences

Each artist feature focuses on individual perspective and process, while the recap film brings everything together into a single narrative that reflects the energy and purpose of the festival.

Deliverables

• 1 horizontal 3–5 minute recap film

• 10 individual 1-minute artist feature videos

Outcome

Used across website, social media, and promotional efforts to build awareness, celebrate the district’s identity, and provide long-term content that supports artists, sponsors, and future festival growth.