Social Media Management
A Structured Approach to Content, Strategy, and Distribution
Struggling To Stay Consistent Online?
Most businesses know they need to show up on social media.
The challenge is knowing what to post, how often to post, and how to maintain a consistent presence while running a business.
Without a clear system, social media can quickly become:
Inconsistent or off-brand
Time-consuming to handle internally
Difficult to sustain week after week
Disconnected from current offers, events, or promotions
Posted without a clear strategy
A consistent social media presence needs both strategy and execution.
We help businesses plan, create, schedule, and publish content that supports brand awareness, audience engagement, and business growth.
Social Media Management Packages
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Starter Package
For businesses that need a consistent social media presence and professional content without managing everything internally.
Quarterly Content Production
6 hours of on-site content production
Up to 3 production sessions
Content Management
Up to 2 posts per week
Content planning
Caption writing
Publishing and scheduling
Community engagement support
ManyChat support
Monthly Strategy
Monthly strategy session
Monthly performance reporting
Starting at $2,450/month
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Growth Package
For growing businesses that need increased visibility, more consistent content, and greater production flexibility.
Quarterly Content Production
10 hours of on-site content production
Up to 4 production sessions
Content Management
Up to 3 posts per week
Content planning
Caption writing
Publishing and scheduling
Community engagement support
ManyChat support
Monthly Strategy
Monthly strategy session
Monthly performance reporting
Starting at $4,350/month
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Authority Package
For established businesses that need higher content output, stronger visibility, and ongoing strategic support.
Quarterly Content Production
12 hours of on-site content production
Up to 5 production sessions
Content Management
Up to 5 posts per week
Content planning
Caption writing
Publishing and scheduling
Community engagement support
ManyChat support
Monthly Strategy
Monthly strategy session
Monthly performance reporting
Starting at $5,750/month
A Strategic Approach To Social Media
Every Social Media Management package combines content production, content management, and strategic guidance to help your business maintain a more consistent and effective social media presence.
Whether you need full social media management or collaboration with your internal team, our goal is to become an extension of your business and create content that aligns with your marketing objectives.
Supported Platforms
Our primary platforms include:
Facebook
Instagram
YouTube Shorts
Additional platforms may be available based on your business goals, audience, content strategy, and package level.
Platform recommendations are based on your business goals, audience, content strategy, and available content.
Instagram & Facebook Automation
Some packages may include Instagram and Facebook automation through tools such as ManyChat.
Automation can help streamline common customer interactions, improve response times, and create more efficient paths for prospects to engage with your business.
Common uses may include:
Lead generation campaigns
Promotional offers
Event registrations
Appointment inquiries
Frequently asked questions
Automated direct message workflows
Keyword-based responses
Automation recommendations are based on your business goals, audience, offers, and overall content strategy.
Optional Facebook & Instagram Advertising Management
Facebook and Instagram advertising management is available as an optional add-on service for businesses looking to expand reach, promote specific offers, generate leads, or amplify high-performing content.
Advertising spend is paid directly to the platform and is separate from Social Media Management package fees.
How Quarterly Content Production Works
Every Social Media Management package includes dedicated quarterly content production designed to support your content strategy throughout the year.
Production hours may be used for both professional photography and video production, depending on your business goals, campaigns, promotions, and priorities.
Production Allocation By Package
Starter Package
6 hours of on-site content production
Up to 3 production sessions
Growth Package
10 hours of on-site content production
Up to 4 production sessions
Authority Package
12 hours of on-site content production
Up to 5 production sessions
Production time is typically used through one or more content sessions at your business, office, job site, event, or other approved location.
This flexible approach allows content to be created around your business goals, campaigns, promotions, events, seasonal initiatives, and content priorities throughout the quarter.
Content Formats May Include
Short-form videos and reels
Photography
Carousel posts
Team and culture content
Testimonials
Educational content
Promotional campaigns
Event coverage
Brand storytelling assets
Content production is planned around your overall strategy to create a consistent library of assets that can be distributed across your social media channels throughout the quarter.
Our Process
The South End Blueprint
The South End Blueprint™ is our process for helping businesses align their message, content, website, social media, and marketing efforts around a clear strategy.
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We learn about your business, audience, goals, and current marketing efforts to establish clear priorities and project direction.
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We clarify your message, define priorities, and create a plan for content, campaigns, creative assets, and execution.
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We capture and create the content needed to support your marketing goals, including video, photography, website content, and other creative assets.
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We transform raw content into polished marketing assets that are organized, refined, and ready for use.
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We help ensure content is deployed effectively across the channels that matter most and identify opportunities for future growth.
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Many clients continue beyond a single project through ongoing content creation, social media management, website support, and creative strategy.
Is This Right For Your Business?
Social Media Management Is A Strong Fit If:
You want to show up consistently online
You need a content strategy for social media
You need help planning and publishing content
You want content created and managed for you
You want support beyond a one-time project
You understand the value of long-term consistency
This May Not Be The Right Fit If:
You only need a one-time creative project
You want raw content without strategy or publishing support
You are looking for the lowest-cost option
You are unwilling to participate in the content planning process
You are not ready to invest in a consistent long-term content strategy
Frequently Asked Questions
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Yes. Every Social Media Management package includes content strategy.
We help determine what content should be created, how often it should be published, and how it supports your social media goals.
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Yes.
In many cases, Social Media Management works best when we collaborate with your existing team.
We often work alongside internal marketing coordinators, office managers, administrative staff, social media managers, and other team members who help support marketing efforts throughout the organization.
Our goal is to become an extension of your team by providing strategy, content creation, and ongoing guidance that helps improve the consistency and effectiveness of your social media presence.
Every business operates differently, and we are happy to collaborate with your existing team and processes.
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Platform support depends on your package and content strategy. Plans may include Facebook, Instagram, YouTube Shorts, and other platforms based on your goals and audience.
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Yes. Content goes through a review and approval process before publishing.
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Yes. Caption writing is included as part of content scheduling and publishing.
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Yes. Social Media Management can be added after a video production or photography project if you want ongoing support with planning, repurposing, scheduling, and publishing content.
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No.
Advertising management is available as an optional add-on service.
Advertising spend is paid directly to the advertising platform and is separate from Social Media Management package fees.
