Overview

An event recap video created for Norfolk SPCA to capture the energy, community involvement, and mission behind their annual Witches & Whiskers fundraiser.

Built to combine festive moments, adoptable animals, and real community interaction into a clear, engaging story that reflects both the event and its impact.

The Goal

• Capture the atmosphere and success of the Witches & Whiskers event

• Highlight the connection between the event and Norfolk SPCA’s mission

• Thank attendees, sponsors, and supporters

• Encourage future participation, donations, and pet adoption

The Approach

The video follows the event from arrival through key moments and highlights, balancing energy and emotion throughout.

Coverage focuses on:

• Costume contests and themed activities

• Adoptable animals and guest interactions

• Sponsor presence and community engagement

• Candid moments that reflect the spirit of the event

The structure blends light, festive visuals with meaningful moments to reinforce the purpose behind the fundraiser.

Deliverables

• 1 horizontal 1–3 minute event recap video

Outcome

Used across website, social media, and future event promotion to build awareness, strengthen community connection, and support ongoing fundraising and adoption efforts.