Overview

An event recap and brand video created for Wake the World at Kerr Lake to capture the impact of the experience and communicate the heart behind the mission.

Built to combine real stories, community involvement, and high-energy moments into a clear, engaging video that reflects both the event and the purpose behind it.

The Goal

• Capture the energy and emotion of the Kerr Lake event

• Highlight the impact on kids and families through real stories

• Create a video that supports future awareness, volunteers, and community involvement

The Approach

The video blends live event coverage with interview-driven storytelling to show both the experience and the meaning behind it.

Interviews with organizers, volunteers, and families help anchor the story in real impact, supported by:

• On-the-water action and dynamic aerial coverage

• Volunteer interactions and community support

• Candid reactions from kids and families

The structure balances high-energy visuals with grounded, human stories to keep the message authentic and impactful.

Deliverables

• 1 horizontal 1–3 minute event recap and brand video

• 1 30–60 second short-form video optimized for social media

Outcome

Used across website, social, and community outreach to build awareness, strengthen credibility, and support future participation and volunteer engagement.