Overview

A product promotional video and short-form content series created for Tally Tumbler to showcase the functionality and real-world use of the product across their website and Amazon.

Built to combine product clarity, lifestyle context, and storytelling into a clear, engaging experience that helps customers understand how the product fits into their day.

The Goal

• Clearly demonstrate product functionality and use cases

• Create a lifestyle-driven connection on the golf course

• Support website and Amazon conversion with visual clarity

• Provide short-form content for ongoing social media use

The Approach

The video follows the product in use throughout a round of golf, showing how it integrates naturally into the experience.

Rather than explaining features, the focus is on showing how the product works in real situations, supported by:

• On-course lifestyle moments

• Hands-on interaction with the product

• Clear demonstration of functionality and design

• Natural pacing that reflects the rhythm of a round of golf

Three additional vertical videos were captured using the same shot list, allowing the content to be repurposed for short-form platforms while maintaining consistency.

Deliverables

• 1 horizontal promotional video for website and Amazon

• 3 vertical short-form videos for Instagram showcasing product functionality

Outcome

Used across website, Amazon listings, and social media to clearly communicate product value, improve customer understanding, and support purchase decisions through visual storytelling.