Overview

A promotional recruitment video created for Virginia Beach Lifesaving Service to showcase the lifestyle, responsibility, and community impact of becoming an ocean rescue lifeguard.

Built to combine action, purpose, and real testimonials into a clear, engaging story that encourages the next generation of lifeguards to apply.

The Goal

• Position VBLS as a meaningful and high-impact opportunity for students, athletes, and young adults

• Highlight the training, teamwork, and responsibility required to serve on the oceanfront

• Drive recruitment through a clear call to action for new applicants

The Approach

The video follows the lifeguard experience from early morning preparation through training, beach coverage, rescues, and community connection.

Interviews with leadership, current guards, alumni, and local business partners help anchor the story in purpose and credibility, supported by:

• Beachfront action and dynamic aerial coverage

• Training, CPR, and first aid preparation

• Lifeguards biking, driving, and reporting to their stands

• Community moments across the Virginia Beach Oceanfront

The structure balances energy, lifestyle, and responsibility to show that VBLS is more than a summer job. It is a team, a training ground, and a way to serve the city.

Deliverables

• 1 horizontal recruitment video

• Interview-driven testimonial segments

• Social-ready recruitment content for web and outreach use

Outcome

Used across website, social media, and recruitment campaigns to build awareness, strengthen credibility, and encourage qualified applicants to join Virginia Beach Lifesaving Service.