Overview

A brand video and visual content project created for Aviva Pembroke to showcase the lifestyle, values, and sense of community within the development.

Built to combine authentic resident stories, everyday moments, and the environment itself into a clear, engaging story that reflects what it feels like to live there.

The Goal

• Showcase the community’s focus on sustainability, connection, and inclusivity

• Build trust through real resident experiences and testimonials

• Position Aviva Pembroke as a welcoming and desirable place to live

• Support leasing efforts through strong website and marketing visuals

The Approach

The video follows life within the community through a mix of candid moments and interview-driven storytelling.

Resident testimonials help anchor the message in real experience, supported by:

• Day-to-day interactions between residents

• Shared spaces and community amenities

• Natural surroundings and environmental features

• Moments that reflect connection, comfort, and belonging

Additional photo and video coverage was captured across assisted living, independent living, the full facility, and amenities, along with grand opening event coverage to create a complete visual library for marketing and leasing.

Deliverables

• 1 horizontal 1–3 minute brand video

• Listing media photography across assisted living, independent living, and amenities

• Facility and lifestyle photography for website and marketing use

• Grand opening event photo and video coverage

Outcome

Used across website, social media, and leasing materials to build trust, communicate lifestyle, and position Aviva Pembroke as a strong choice for prospective residents while providing a consistent visual foundation for ongoing marketing.