Overview

An event recap and brand video created for Junior Achievement of Greater Hampton Roads to capture the energy, community involvement, and mission behind their annual Charity Golf Tournament at Bay Creek Resort.

Built to combine high-energy tournament moments, sponsor engagement, and mission-driven storytelling into a clear, engaging video that reflects both the event and its impact.

The Goal

• Showcase the success of the 2025 Charity Golf Tournament

• Recognize and thank sponsors, donors, and participants

• Demonstrate how the event supports JA programs and students

• Create versatile content for marketing, sponsorships, and future events

The Approach

The video follows the event from arrival through key moments and highlights, blending energy with purpose throughout.

Interviews and live moments help connect the event to the mission, supported by:

• On-course play, interactions, and tournament highlights

• Sponsor presence and participant engagement

• Volunteer and team involvement throughout the day

• Moments that connect the event to its impact on students

The structure balances the experience of the tournament with the larger purpose behind it, reinforcing that the event supports something beyond the day itself.

Deliverables

• 1 horizontal 1–3 minute event recap and brand video

• 3 short-form vertical videos for social media

Outcome

Used across website, social media, and sponsorship outreach to build awareness, strengthen credibility, and support future participation, fundraising, and community engagement.